Friday, May 30, 2014

Fashion Friday: Summer-time Style with Bonobos

For those of you unfamiliar with this name, Bonobos is a men's clothing brand focused on delivering great fit, high energy, and superb customer experience. Launched in 2007 their goal was to provide better-fitting men’s pants for both formal and casual looks. Currently Bonobos is the largest online based apparel brand in the United States. In addition, they have also extended the brand offline, launching Bonobos Guideshops, and e-commerce showrooms that deliver personalized, one-to-one service to those wanting to experience the brand in-person. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit.

Bonobos is now launching their newest breakthrough in menswear, Garment Dyed Chinos a new collection of casual chinos with rich, garment dyed color. This is one pant that's perfect for those sweltering summer days, it's comfortable broken-in feel and breathable fabric will keep you looking and feeling cool this season.





Why am I reporting on a men's clothing brand you might be wondering? I was asked by a Bonobos representative to share my own summer-style based off the Bonobos collection. I chose these lightweight tribal pants because like Bonobos's new line they're super comfortable and lightweight for summer (plus it gives me a chance to hide my ghostly pale legs). One thing I admired about the Bonobos style is the mixing of patterns and colors, this season is the perfect time to show off bright and/or bold accessories. Summertime style to me means sandals on my feet, a camera in my hand, and many adventures to be had!


What does summertime style mean to you?

Outfit Details
Pants - H&M
Top (old) - Forever21
Sandles (old) - Jcpennys
Necklace & Ring (old)- Forever21
Watch - Charming Charlies
Nail Color - elf Lavender Target

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